A Gym Is A Gym
Except when it isn't.Formula Training was designed with intent. It departs from the traditional model of how coaches work, get paid, and provides a solution for busy lifestyles.
Formula offers fitness professionals a space to train their clients that is private, quiet, and well-maintained, with high-end equipment that is constantly refreshed.
It’s simple: a motivating environment from the moment you walk in—choose your music, grab a drink, and get something of quality done.
The Space
Designed for true 1 on 1 personal training.We wanted to create a gym that gives coaches somewhere to implement strength & conditioning concepts, without having to make concessions about the quality of the training equipment or the space they use to train.
With over 15 years of experience, we’ve carefully selected the best equipment and created a premium training environment to make your 1 on 1 service that much better.
Discover the difference a dedicated training space can make for your athletes.
Justin Frimmel
Founder, Private CoachJustin is a strength coach who started his journey in 2010. He began in group fitness, where he discovered his passion for helping people reach their health and wellness goals. He then ventured into gym ownership and one-on-one coaching, offering personalized training programs to a wide range of clients. A lifelong learner, Justin credits many great coaches and teachers who came before him for his success.
Now, with the opening of Formula, Justin is excited to help the next generation of fitness professionals provide even more value to their clients. He’s passionate about creating a more sustainable work/life balance for fitness pros, so they can focus on what they love: helping people.