More Than a gym
Formula was designed with intent. It departs from the traditional model of how coaches work, get paid, and provides a solution for their busy lifestyles.
Formula offers fitness professionals a space to train their clients that is private, quiet, and well-maintained, with high-end equipment that is constantly refreshed.
It’s simple: We provide a consistent environment so you can give your clients the best hour of their day.
The Space
Designed for true 1 on 1 personal training.We created a space that gives coaches the perfect space to execute functional fitness, strength & conditioning or bodybuilding style training with their clients.
With over 15 years of experience, we’ve carefully curated our space and equipment to help trainers provide a premium addition to their 1 on 1 service.
Discover the difference a dedicated training space can make for your athletes.
Justin Frimmel
Founder, Private CoachJustin is a strength coach who started his journey in 2010. He began in group fitness, where he discovered his passion for helping people reach their health and wellness goals. He then ventured into gym ownership and one-on-one coaching, offering personalized training programs to a wide range of clients. A lifelong learner, Justin credits many great coaches and teachers who came before him for his success.
Now, with the opening of Formula, Justin is excited to help the next generation of fitness professionals provide even more value to their clients. He’s passionate about creating a more sustainable work/life balance for fitness pros, so they can focus on what they love: helping people.